starving artist

Bjorn Roche's picture

Work Less and Make More Money by Becoming an Artist: the Helle Mardahl Story


Helle Mardahl looking relaxed just a few days before her first NYC show opens up

 It's not often that you meet someone who says she gave up her successful career to become an artist because she was sick of working so hard for so little money. But that's how Helle Mardahl came to be an artist. In fact, she told me, "I believe in destiny and destiny told me to calm down a bit."

 I met Mardahl recently at LaViolaBank Gallery, where she was preparing for her upcoming show, The Largest Possible Audience. She was white-washing a canvas in preparation for a projection, which seemed more like a Zen exercise than work. We discussed her art and her previous career in fashion and I noticed that she certainly had the energy, passion and vigor of someone in fashion, but at the same time I also noticed an air of relaxation and even contentment about her. The satisfaction she seems to have found in developing the complex and intricate works she was putting up might have surprised her a few years ago, but her drive and determination didn't mean she had the manic furvor I've seen in so many fashion designers.

 Despite the complexity of her works, she explained her ideas and inspiration in very simple terms. People's obsession with the royal family, which inspired her last show, and people's desire for attention which inspired this show, are so simple that you don't have to be a 'tellectual to understand what she's talking about.

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